Preston Toor
Angi, Thumbtack, and HomeAdvisor vs. Google Ads: Which Is Better for Contractors?
TL;DR: Angi, Thumbtack, and HomeAdvisor sell shared leads — you compete against three to eight other contractors for the same prospect. Google Ads and Google Local Services Ads put your business in front of homeowners who are actively searching right now, with leads...
Buying Leads vs. Generating Your Own: What Every Contractor Should Know
TL;DR: Buying leads gives you speed but no control — you’re renting access to homeowners who got the same pitch from three other contractors. Generating your own leads costs more upfront but builds an asset you own. This article breaks down both so you can decide what...
Shared Leads vs. Exclusive Leads: Why the Difference Kills Your Close Rate
TL;DR: Shared leads are sold to multiple competing contractors at once, which tanks your close rate and forces price wars. Exclusive leads — generated through your own SEO, Google Ads, or Google Local Services Ads — go only to you, producing far higher close rates and...
Why Your Contractor Leads Are Not Converting — and How to Fix It
TL;DR: Most contractors in Houston and the Greater Houston area don’t have a lead generation problem — they have a lead conversion problem. Slow response times, weak websites, thin review profiles, and poor follow-up are the top culprits. Fix those four things and...
Cost Per Lead for Roofing Contractors: What You Should Actually Be Paying
TL;DR: Roofing has the highest cost per lead of any home service trade — averaging $228 on Google Search Ads — but channel choice makes a massive difference. Google Local Services Ads and SEO can cut that number significantly. The right number to track isn’t just CPL...
How Much Should a Contractor Spend on Marketing? A Realistic Budget Guide
TL;DR: Most contractors doing $1M–$20M in revenue should allocate 7–12% of their target revenue to marketing, depending on how aggressively they want to grow. The biggest mistake is budgeting off current revenue instead of growth goals — it keeps you exactly where you...
Local SEO for Contractors: How to Dominate Your Service Area in Search
TL;DR: Local SEO determines whether your contracting business shows up when nearby customers search for your trade. This guide breaks down how Google’s local algorithm works, what signals matter most, and the specific steps Houston-area contractors can take to outrank...
Google Business Profile Optimization for Contractors: A Step-by-Step Guide
TL;DR: Your Google Business Profile is one of the highest-leverage marketing assets you own as a contractor. A fully optimized, actively managed profile puts your company in front of local buyers in Houston, Katy, Sugar Land, and surrounding markets the moment they are...
Contractor Website Design: What Your Site Must Do to Turn Visitors Into Calls
TL;DR: Most contractor websites convert only 2–4% of visitors into calls or form fills — meaning 96% of your ad and SEO spend walks out the door. A site built for conversion fixes that without spending more on traffic. This guide covers exactly what your site must do...