Preston Toor
TikTok Ads for Contractors: Is the Platform Worth Your Ad Budget?
TL;DR: TikTok can generate brand awareness and leads for contractors, but it works differently than Google Ads or Meta — it creates demand instead of capturing it. Before spending a dollar, Houston-area contractors need to understand the audience fit, the content...
YouTube Ads for Contractors: How to Use Video to Win More Jobs
TL;DR: YouTube ads let Houston-area contractors put video in front of homeowners before competitors do — at a lower cost per view than most paid search clicks. This guide covers ad formats, targeting, realistic budgets, and how video fits alongside your other digital...
Facebook and Instagram Ads for Contractors: When They Work and When They Don’t
TL;DR: Facebook and Instagram ads can generate solid leads for contractors — but only for the right trades, with the right budget, and the right setup. They work best as a demand-generation tool alongside Google Ads or Local Services Ads, not as a replacement. This...
Google Local Services Ads for Contractors: Is the Google Verified Badge Worth It?
TL;DR: Google Local Services Ads put your business above every other result on Google — above paid search ads, above the map pack, above organic listings — and you only pay when a qualified lead calls or messages you. The old Google Guaranteed badge no longer exists...
Google Ads for Roofing Contractors: How to Run Campaigns That Book Jobs
TL;DR: Google Ads puts your roofing company in front of homeowners the moment they search for help — but roofing is one of the most expensive ad markets in home services. This guide covers how the platform works, what it costs in Greater Houston, and the campaign...
Book Local Contractor Leads in 14 Days with TikTok Ads
Launch local TikTok ads in 14 days with on site phone videos, tight geo targeting, and $20–$50 tests to lower CPL and book leads.
$300–$700 TikTok Ad Test for Roofers: 5 Shot Benchmarks Led Playbook
Test TikTok ads for roofers with $300–$700 over 10–14 days. Use a five shot filming list, install the TikTok Pixel, and follow a benchmarks led checklist...
SEO for Roofing Companies: What Actually Drives Rankings and Leads
TL;DR: Roofing is one of the most competitive and highest-cost-per-lead trades on Google. A well-executed SEO strategy — built on Google Business Profile optimization, location-specific pages, review velocity, and a fast mobile site — is the most cost-effective way to...
Get Baseline Metrics in 30 Days: Marketing Onboarding for Contractors
Contractor playbook to onboard a marketing agency: get baseline metrics, a 90-day plan, and a live deliverable in 30 days.