Contractor Marketing
Winter Marketing for HVAC Contractors: How to Fill Your Schedule in the Off-Season
TL;DR: Houston winters are mild, but call volume still drops when AC demand fades. This guide covers nine winter marketing moves — from heating tune-up campaigns to Local Services Ads and freeze-readiness messaging — that keep Houston-area HVAC contractors booked...
Slow Season Marketing for Contractors: How to Keep Leads Coming In Year-Round
TL;DR: Cutting marketing spend when business slows down costs contractors more than it saves — ad costs drop and competitors who stay visible win the next rush. This guide covers nine ways Houston-area contractors can use slow months to reactivate past customers, cut...
Storm Season Marketing for Roofers: How to Be Ready Before Hail or a Hurricane Hits
TL;DR: Storm season rewards the roofing contractor who was ready before the first hailstone fell, not the one scrambling after. This guide walks Houston-area roofing owners through the marketing, ad, and reputation steps to set up now so leads convert fast once hail or...
Contractor Marketing in Houston: What It Takes to Win Leads in a Competitive Market
TL;DR: Houston’s contractor market is crowded and growing fast, which makes generic marketing a losing bet. This guide breaks down the channels that actually move the needle — local SEO, Google Ads, Local Services Ads, and reputation management — and when each one...
Cost Per Booked Job: The Marketing Metric Every Contractor Should Be Tracking
TL;DR: Cost per lead only measures the top of your funnel, not whether that lead turned into a signed job. Cost per booked job divides total marketing spend by jobs actually scheduled, giving Houston-area contractors a number tied to revenue, not inquiries. Tracking it...
Speed to Lead: Why How Fast You Call Back Determines Whether You Win the Job
TL;DR: Speed to lead is the time between a homeowner submitting a form or calling and your team responding. Research shows contractors who respond within minutes close far more jobs than those who wait hours, and Google now uses response time as a ranking factor for...
CRM for Contractors: How to Stop Losing Leads in Your Sales Pipeline
TL;DR: A CRM (customer relationship management system) tracks every lead from first contact to closed job, so nothing gets forgotten in a busy contractor’s schedule. This guide explains how CRMs work, what they cost, and when a Houston-area roofing, HVAC, or home...
Call Tracking for Contractors: How to Know Which Marketing Is Actually Working
TL;DR: Call tracking assigns a unique phone number to each marketing channel so you can see exactly which ads, SEO efforts, or campaigns generate real phone calls. For contractors, this matters because most leads still come in by phone, not web forms, and without...
Contractor Marketing Agency Pricing: What You Should Expect to Pay
TL;DR: Contractor marketing agencies typically charge $1,500 to $5,000+ a month for SEO and 10-20% of ad spend for paid media management, on top of the ad budget itself. Prices vary by trade, market competitiveness, and scope, so Houston and Orlando-area contractors...