by Preston Toor | Sep 10, 2026 | Digital Marketing
TikTok ads work for contractors when you treat them as a local lead channel, not a brand play — in-feed CPCs average around $1.02, well under most Search or Meta costs in competitive trades. Your next move: open a TikTok Business account, install the pixel, and launch...
by Preston Toor | Sep 9, 2026 | Digital Marketing
TikTok ads work best for roofers as a complementary channel, not a lead-generation replacement for Google or Facebook. The math backs this up: TikTok clicks run cheaper, and the platform rewards raw, native footage roofers can shoot on a phone. Your first move should...
by Preston Toor | Sep 8, 2026 | Digital Marketing
A correct onboarding delivers baseline metrics, a documented 90-day strategy, and at least one live or in-review deliverable within 30 days. Your immediate move is simple: countersign the SOW, pay the initial invoice, and complete the intake form within 5 business...
by Preston Toor | Sep 7, 2026 | Digital Marketing
AI search doesn’t hand a searcher ten blue links anymore. It picks two or three contractors to recommend and moves on. Winning that shortlist starts with a fully built-out Google Business Profile and one service or project page written so an AI engine can lift facts...
by Preston Toor | Sep 6, 2026 | Digital Marketing
For most contractors, a purpose-built WordPress site, either a lightweight contractor theme or a block-based custom build with structured lead intake, is the fastest way to turn website visits into qualified leads. Skip generic business templates. Pick your approach...
by Preston Toor | Sep 5, 2026 | Digital Marketing
Winning consistent local roofing leads starts in one place: the Google Business Profile map pack. Roofing local SEO succeeds or stalls based on GBP optimization, review velocity, and a small set of well-built service and city pages, in that order. Get GBP and reviews...
