by Preston Toor | Aug 29, 2026 | Digital Marketing
Most Google Business Profile suspensions are reversible. Diagnose the exact policy trigger, gather the right documents, and file one well-documented appeal through Google’s appeals tool. Skip straight to appealing without fixing the underlying issue, and you’ll likely...
by Preston Toor | Aug 28, 2026 | Digital Marketing
Offline conversion tracking sends real-world sales and qualified offline events, like closed jobs, phone calls, and in-store visits, back into Google Ads and Meta so bidding optimizes on actual revenue instead of clicks. The fastest first step is enabling enhanced...
by Preston Toor | Aug 27, 2026 | Digital Marketing
Google SGE now pulls answers straight from your Google Business Profile, structured data, and reviews before it ever reaches your website copy. If those signals are incomplete, a competitor gets cited and you don’t. Your priority this week: make your Google Business...
by Preston Toor | Aug 26, 2026 | Digital Marketing
Short answer: the best outcome is usually a hybrid, AI drafts refined by human editors. A 2026 iScience study comparing human and AI-generated text found measurable style gaps that pure AI still hasn’t closed, and a HubSpot survey of web strategists found that a large...
by Preston Toor | Aug 26, 2026 | Digital Marketing
Post 4 to 8 times a month, or roughly 1 to 2 times per week. That’s the baseline for most roofing companies, and it’s the number to start with if you’re not posting at all right now. Adjust from there based on your market. Small, low-competition shops can get by on 2...
by Preston Toor | Aug 24, 2026 | Digital Marketing
Claim these top contractor citation sources first and lock in one canonical NAP (name, address, phone) before you build anything else. That single move gives Google the consistency signal it uses to validate your Google Business Profile, and it’s the foundation every...
