by Preston Toor | Sep 4, 2026 | Digital Marketing
Bid on competitor brand terms only after you’re closing 30 or more conversions a month from non-brand search and your intake team can qualify calls fast. If you don’t meet that bar yet, put your budget into defending your own brand name instead. If you meet it, the...
by Preston Toor | Sep 3, 2026 | Digital Marketing
Weather-based ads work, and the data backs it up: weather-triggered search bidding drove a 46% increase in conversion volume for one restoration advertiser. The catch is that most roofing companies build their storm campaign after the hail already fell, which means...
by Preston Toor | Sep 2, 2026 | Digital Marketing
Your contractor site needs to hit LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1 to compete for leads and rankings in 2026. The fastest path there: compress and preload your hero image, strip out bloated page-builder code, turn on a free CDN like...
by Preston Toor | Sep 1, 2026 | Digital Marketing
Start with simple before/after and testimonial videos, batch them monthly, and publish to YouTube, Google Business Profile, and short-form social with direct-dial calls to action. This roofing video marketing approach doesn’t require a production crew or a big budget....
by Preston Toor | Aug 31, 2026 | Digital Marketing
Roofing demand typically peaks in spring through early fall, with storm-driven spikes that can significantly increase short-term workload in affected markets. Winter and early spring are your slowest, most predictable stretch. The single biggest priority right now:...
by Preston Toor | Aug 30, 2026 | Digital Marketing
Shared roofing leads run $40 to $120, exclusive leads run $125 to $400, pay-per-call and Local Service Ads fall between $45 and $150, and non-branded Google Ads averaged $124 per lead in Q1 2026. None of those numbers matter on their own. What matters is cost per...
