by Preston Toor | Aug 23, 2026 | Digital Marketing
The simplest contractor marketing dashboard is a one-screen owner scorecard showing seven KPIs, reviewed for 30 minutes a week, producing exactly one fix that improves booked revenue. Nothing fancier. You don’t need forty tiles or a data science degree. You need a...
by Preston Toor | Aug 22, 2026 | Digital Marketing
Roofing Meta ads typically run within a broad cost range per lead in the U.S., with most established campaigns settling around moderate to higher costs depending on market and season. But cost per lead is the wrong number to obsess over. What actually determines...
by Preston Toor | Aug 21, 2026 | Digital Marketing
If you’re trying to generate more qualified leads, the fastest path is hiring a contractor-specialized agency to build you an AI-enhanced website and run your marketing around it, not a generic web designer or a DIY builder. AI websites for contractors that...
by Preston Toor | Aug 20, 2026 | Digital Marketing
Contractor case studies are agency-produced reports that document lead-generation work for roofing, siding, gutter, and general contracting clients, covering SEO, ads, website builds, and the measurable results those efforts produced. The one-line verdict: trust the...
by Preston Toor | Aug 19, 2026 | Digital Marketing
Track six KPIs to protect margin and grow revenue: average job value by source, gross margin per job, lead-to-close rate by source, squares per crew-day, labor cost per square, and AR aging. Review sales and operations numbers weekly, financials monthly. That cadence...
by Preston Toor | Aug 18, 2026 | Digital Marketing
The typical roofing cost per lead varies widely for residential jobs, depending on channel, market, and how you define “lead.” That range is almost useless on its own, which is exactly the problem: sticker CPL tells you what you paid, not what you made. The number...
