Preston Toor
Google Ads Conversion Tracking for Contractors: What to Track and Why It Matters
TL;DR: Most contractor Google Ads accounts count every click or short call as a win, which hides the real cost per job. This guide walks through the conversions that actually matter for roofing, HVAC, pool, fence, and other trade businesses in the Houston area, plus...
How Long Does SEO Take for Contractors? Setting Realistic Expectations
TL;DR: Most contractors see early movement in Google Business Profile and local rankings within 2-4 months, with meaningful organic traffic and leads building between months 4 and 12. SEO is a compounding asset, not a switch you flip, so budget your first year as the...
The ROI of SEO for Contractors: How to Measure What You’re Getting Back
TL;DR: SEO ROI for contractors is measured by comparing cost per lead and cost per booked job against paid channels, over a realistic 6-12 month timeline. Once mature, organic leads typically cost far less than Google Ads or Local Service Ads, which matters in a...
Speed to Lead: Why How Fast You Call Back Determines Whether You Win the Job
TL;DR: Speed to lead is the time between a homeowner submitting a form or calling and your team responding. Research shows contractors who respond within minutes close far more jobs than those who wait hours, and Google now uses response time as a ranking factor for...
CRM for Contractors: How to Stop Losing Leads in Your Sales Pipeline
TL;DR: A CRM (customer relationship management system) tracks every lead from first contact to closed job, so nothing gets forgotten in a busy contractor’s schedule. This guide explains how CRMs work, what they cost, and when a Houston-area roofing, HVAC, or home...
Call Tracking for Contractors: How to Know Which Marketing Is Actually Working
TL;DR: Call tracking assigns a unique phone number to each marketing channel so you can see exactly which ads, SEO efforts, or campaigns generate real phone calls. For contractors, this matters because most leads still come in by phone, not web forms, and without...
Contractor Marketing Agency Pricing: What You Should Expect to Pay
TL;DR: Contractor marketing agencies typically charge $1,500 to $5,000+ a month for SEO and 10-20% of ad spend for paid media management, on top of the ad budget itself. Prices vary by trade, market competitiveness, and scope, so Houston and Orlando-area contractors...
How to Choose a Marketing Agency as a Contractor: Questions to Ask and Red Flags to Avoid
TL;DR: Most contractors who get burned by a marketing agency never asked the right questions before signing. This guide gives you the exact questions to ask, the red flags that should stop the conversation, and what a legitimate contractor-focused agency looks like in...
Marketing Agency vs. In-House Marketing: Which Is Right for Your Contracting Business?
TL;DR: Hiring an in-house marketer feels cheaper than it is once you add benefits, tools, and management time. A specialized agency gives you a full team for less cost and starts faster. For most Houston-area contractors doing $1M–$20M, an agency built for the trades...