Preston Toor
How Contractors Can Get More Google Reviews Without Begging or Bribing
TL;DR: Google reviews drive local rankings and booked jobs, but offering discounts or filtering out unhappy customers can get your listing penalized under Google’s policy and the FTC’s 2024 rule. This guide gives Houston-area contractors a compliant, repeatable system...
How to Get Your Contracting Business Mentioned in ChatGPT and AI Search Results
TL;DR: ChatGPT and other AI tools recommend contractors based on consistent business listings, reviews, and clear website content, not keyword tricks. For Houston-area trades, the fastest path to visibility is the same foundation that works for local SEO: a complete...
AI Overviews and Your Contractor Website: What Google’s AI Search Means for Your Leads
TL;DR: Google’s AI Overviews now answer many searches directly on the results page, cutting the number of people who click through to websites. For contractors, this means Google Business Profile accuracy, reviews, and local SEO fundamentals matter more than ever...
Winter Marketing for HVAC Contractors: How to Fill Your Schedule in the Off-Season
TL;DR: Houston winters are mild, but call volume still drops when AC demand fades. This guide covers nine winter marketing moves — from heating tune-up campaigns to Local Services Ads and freeze-readiness messaging — that keep Houston-area HVAC contractors booked...
Slow Season Marketing for Contractors: How to Keep Leads Coming In Year-Round
TL;DR: Cutting marketing spend when business slows down costs contractors more than it saves — ad costs drop and competitors who stay visible win the next rush. This guide covers nine ways Houston-area contractors can use slow months to reactivate past customers, cut...
Storm Season Marketing for Roofers: How to Be Ready Before Hail or a Hurricane Hits
TL;DR: Storm season rewards the roofing contractor who was ready before the first hailstone fell, not the one scrambling after. This guide walks Houston-area roofing owners through the marketing, ad, and reputation steps to set up now so leads convert fast once hail or...
How to Rank in Google Maps as a Contractor: What the Map Pack Actually Rewards
TL;DR: Google Maps rankings for contractors come down to three factors: relevance, distance, and prominence. This guide breaks down the exact profile settings, review habits, and website signals that move a roofing, HVAC, or general contracting business into the map...
Contractor Marketing in Houston: What It Takes to Win Leads in a Competitive Market
TL;DR: Houston’s contractor market is crowded and growing fast, which makes generic marketing a losing bet. This guide breaks down the channels that actually move the needle — local SEO, Google Ads, Local Services Ads, and reputation management — and when each one...
Cost Per Booked Job: The Marketing Metric Every Contractor Should Be Tracking
TL;DR: Cost per lead only measures the top of your funnel, not whether that lead turned into a signed job. Cost per booked job divides total marketing spend by jobs actually scheduled, giving Houston-area contractors a number tied to revenue, not inquiries. Tracking it...