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Buying Leads vs. Generating Your Own: What Every Contractor Should Know
TL;DR: Buying leads gives you speed but no control — you’re renting access to homeowners who got the same pitch from three other contractors. Generating your own leads costs more upfront but builds an asset you own. This article breaks down both so you can decide what...
Shared Leads vs. Exclusive Leads: Why the Difference Kills Your Close Rate
TL;DR: Shared leads are sold to multiple competing contractors at once, which tanks your close rate and forces price wars. Exclusive leads — generated through your own SEO, Google Ads, or Google Local Services Ads — go only to you, producing far higher close rates and...
Why Your Contractor Leads Are Not Converting — and How to Fix It
TL;DR: Most contractors in Houston and the Greater Houston area don’t have a lead generation problem — they have a lead conversion problem. Slow response times, weak websites, thin review profiles, and poor follow-up are the top culprits. Fix those four things and...