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Cost Per Lead for Roofing Contractors: What You Should Actually Be Paying
TL;DR: Roofing has the highest cost per lead of any home service trade — averaging $228 on Google Search Ads — but channel choice makes a massive difference. Google Local Services Ads and SEO can cut that number significantly. The right number to track isn’t just CPL...
How Much Should a Contractor Spend on Marketing? A Realistic Budget Guide
TL;DR: Most contractors doing $1M–$20M in revenue should allocate 7–12% of their target revenue to marketing, depending on how aggressively they want to grow. The biggest mistake is budgeting off current revenue instead of growth goals — it keeps you exactly where you...
Local SEO for Contractors: How to Dominate Your Service Area in Search
TL;DR: Local SEO determines whether your contracting business shows up when nearby customers search for your trade. This guide breaks down how Google’s local algorithm works, what signals matter most, and the specific steps Houston-area contractors can take to outrank...