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YouTube Ads for Contractors: How to Use Video to Win More Jobs
TL;DR: YouTube ads let Houston-area contractors put video in front of homeowners before competitors do — at a lower cost per view than most paid search clicks. This guide covers ad formats, targeting, realistic budgets, and how video fits alongside your other digital...
Facebook and Instagram Ads for Contractors: When They Work and When They Don’t
TL;DR: Facebook and Instagram ads can generate solid leads for contractors — but only for the right trades, with the right budget, and the right setup. They work best as a demand-generation tool alongside Google Ads or Local Services Ads, not as a replacement. This...
Google Local Services Ads for Contractors: Is the Google Verified Badge Worth It?
TL;DR: Google Local Services Ads put your business above every other result on Google — above paid search ads, above the map pack, above organic listings — and you only pay when a qualified lead calls or messages you. The old Google Guaranteed badge no longer exists...