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Contractor Marketing in Houston: What It Takes to Win Leads in a Competitive Market
TL;DR: Houston’s contractor market is crowded and growing fast, which makes generic marketing a losing bet. This guide breaks down the channels that actually move the needle — local SEO, Google Ads, Local Services Ads, and reputation management — and when each one...
Cost Per Booked Job: The Marketing Metric Every Contractor Should Be Tracking
TL;DR: Cost per lead only measures the top of your funnel, not whether that lead turned into a signed job. Cost per booked job divides total marketing spend by jobs actually scheduled, giving Houston-area contractors a number tied to revenue, not inquiries. Tracking it...
Google Ads Conversion Tracking for Contractors: What to Track and Why It Matters
TL;DR: Most contractor Google Ads accounts count every click or short call as a win, which hides the real cost per job. This guide walks through the conversions that actually matter for roofing, HVAC, pool, fence, and other trade businesses in the Houston area, plus...