TL;DR: Hiring an in-house marketer feels cheaper than it is once you add benefits, tools, and management time. A specialized agency gives you a full team for less cost and starts faster. For most Houston-area contractors doing $1M–$20M, an agency built for the trades...
TL;DR: Angi, Thumbtack, and HomeAdvisor sell shared leads — you compete against three to eight other contractors for the same prospect. Google Ads and Google Local Services Ads put your business in front of homeowners who are actively searching right now, with leads...
TL;DR: Buying leads gives you speed but no control — you’re renting access to homeowners who got the same pitch from three other contractors. Generating your own leads costs more upfront but builds an asset you own. This article breaks down both so you can...
TL;DR: Shared leads are sold to multiple competing contractors at once, which tanks your close rate and forces price wars. Exclusive leads — generated through your own SEO, Google Ads, or Google Local Services Ads — go only to you, producing far higher close rates and...
TL;DR: Most contractors in Houston and the Greater Houston area don’t have a lead generation problem — they have a lead conversion problem. Slow response times, weak websites, thin review profiles, and poor follow-up are the top culprits. Fix those four things...
