Roofing demand typically peaks in spring through early fall, with storm-driven spikes that can significantly increase short-term workload in affected markets. Winter and early spring are your slowest, most predictable stretch. The single biggest priority right now:...
Shared roofing leads run $40 to $120, exclusive leads run $125 to $400, pay-per-call and Local Service Ads fall between $45 and $150, and non-branded Google Ads averaged $124 per lead in Q1 2026. None of those numbers matter on their own. What matters is cost per...
Most Google Business Profile suspensions are reversible. Diagnose the exact policy trigger, gather the right documents, and file one well-documented appeal through Google’s appeals tool. Skip straight to appealing without fixing the underlying issue, and you’ll likely...
Offline conversion tracking sends real-world sales and qualified offline events, like closed jobs, phone calls, and in-store visits, back into Google Ads and Meta so bidding optimizes on actual revenue instead of clicks. The fastest first step is enabling enhanced...
Google SGE now pulls answers straight from your Google Business Profile, structured data, and reviews before it ever reaches your website copy. If those signals are incomplete, a competitor gets cited and you don’t. Your priority this week: make your Google Business...
