The single biggest driver of visibility for a service-area business (SAB) is a coordinated territory signal: a properly configured Google Business Profile, unique Service Area Pages on your website, and a localized reputation program working together. Without all...
For most local service businesses fielding phone calls and booked jobs, Google Local Services Ads (LSA) should be your first dollar spent. The pay-per-lead model means you only pay when a potential customer contacts you directly, and the top-of-page placement with a...
A repeatable 8-item roofing estimate conversion checklist is the fastest way to raise your close rate from the industry average of 15–27% toward the top-quartile range of 35–45%. The eight items are: verified square count, pitch and complexity multiplier, named...
Contractor retargeting is the practice of showing paid ads to people who already visited your website but left without booking a job. Only about 4% of contractor website visitors convert on their first visit, which means 96% of the traffic you paid for or earned...
PPC for roofers works when it’s built around one metric: booked jobs. Not impressions, not clicks, not even raw leads. When you tie every paid dollar to a closed estimate, the math becomes clear fast. A roofing company with a $12,000 average job value, a typical gross...
