The typical roofing cost per lead varies widely for residential jobs, depending on channel, market, and how you define “lead.” That range is almost useless on its own, which is exactly the problem: sticker CPL tells you what you paid, not what you made. The number...
Add an account-level negative keyword list of 50 or more roofing-specific terms before you spend another dollar. Block DIY searches, job hunters, suppliers, and “cheap” or “free” queries right out of the gate. This single move, applied through your Shared Library →...
If you want to move up in the Map Pack, do these five things in order: complete every field in your Google Business Profile, fix every mismatched name-address-phone listing across the web, build a review system that generates fresh feedback every week, publish...
Facebook Lead Ads work for roofing companies, but only when the ad is the beginning of a system, not the whole plan. Native Instant Forms convert significantly better than ads that push traffic to an external landing page, and roofing-specific cost-per-lead typically...
A CRM-triggered six-sequence email program is the fastest, highest-ROI pipeline a roofing company can run. According to the Roofing Snapshot playbook, email returns roughly $36 for every $1 spent when automation is properly configured for contractors. Three actions...
