TikTok ads work for contractors when you treat them as a local lead channel, not a brand play — in-feed CPCs average around $1.02, well under most Search or Meta costs in competitive trades. Your next move: open a TikTok Business account, install the pixel, and launch...
TikTok ads work best for roofers as a complementary channel, not a lead-generation replacement for Google or Facebook. The math backs this up: TikTok clicks run cheaper, and the platform rewards raw, native footage roofers can shoot on a phone. Your first move should...
TL;DR: Roofing is one of the most competitive and highest-cost-per-lead trades on Google. A well-executed SEO strategy — built on Google Business Profile optimization, location-specific pages, review velocity, and a fast mobile site — is the most cost-effective way to...
A correct onboarding delivers baseline metrics, a documented 90-day strategy, and at least one live or in-review deliverable within 30 days. Your immediate move is simple: countersign the SOW, pay the initial invoice, and complete the intake form within 5 business...
AI search doesn’t hand a searcher ten blue links anymore. It picks two or three contractors to recommend and moves on. Winning that shortlist starts with a fully built-out Google Business Profile and one service or project page written so an AI engine can lift facts...
