A repeatable 8-item roofing estimate conversion checklist is the fastest way to raise your close rate from the industry average of 15–27% toward the top-quartile range of 35–45%. The eight items are: verified square count, pitch and complexity multiplier, named...
Contractor retargeting is the practice of showing paid ads to people who already visited your website but left without booking a job. Only about 4% of contractor website visitors convert on their first visit, which means 96% of the traffic you paid for or earned...
PPC for roofers works when it’s built around one metric: booked jobs. Not impressions, not clicks, not even raw leads. When you tie every paid dollar to a closed estimate, the math becomes clear fast. A roofing company with a $12,000 average job value, a typical gross...
