TL;DR: YouTube ads let Houston-area contractors put video in front of homeowners before competitors do — at a lower cost per view than most paid search clicks. This guide covers ad formats, targeting, realistic budgets, and how video fits alongside your other digital...
TL;DR: Facebook and Instagram ads can generate solid leads for contractors — but only for the right trades, with the right budget, and the right setup. They work best as a demand-generation tool alongside Google Ads or Local Services Ads, not as a replacement. This...
TL;DR: Google Local Services Ads put your business above every other result on Google — above paid search ads, above the map pack, above organic listings — and you only pay when a qualified lead calls or messages you. The old Google Guaranteed badge no longer exists;...
TL;DR: Google Ads puts your roofing company in front of homeowners the moment they search for help — but roofing is one of the most expensive ad markets in home services. This guide covers how the platform works, what it costs in Greater Houston, and the campaign...
TL;DR: Roofing is one of the most competitive and highest-cost-per-lead trades on Google. A well-executed SEO strategy — built on Google Business Profile optimization, location-specific pages, review velocity, and a fast mobile site — is the most cost-effective way to...
Google LSA for Roofing Companies: The Pay-Per-Lead System That Gets Consistent Leads Most roofing contractors are paying Google every time someone clicks — whether that click turns into a job or not. Google Local Services Ads (LSA) flips that model entirely: you only...