TL;DR: Roofing has the highest cost per lead of any home service trade — averaging $228 on Google Search Ads — but channel choice makes a massive difference. Google Local Services Ads and SEO can cut that number significantly. The right number to track isn't just CPL;...
TL;DR: Most contractors doing $1M–$20M in revenue should allocate 7–12% of their target revenue to marketing, depending on how aggressively they want to grow. The biggest mistake is budgeting off current revenue instead of growth goals — it keeps you exactly where you...
TL;DR: Local SEO determines whether your contracting business shows up when nearby customers search for your trade. This guide breaks down how Google's local algorithm works, what signals matter most, and the specific steps Houston-area contractors can take to outrank...
TL;DR: Your Google Business Profile is one of the highest-leverage marketing assets you own as a contractor. A fully optimized, actively managed profile puts your company in front of local buyers in Houston, Katy, Sugar Land, and surrounding markets the moment they...
TL;DR: Most contractor websites convert only 2–4% of visitors into calls or form fills — meaning 96% of your ad and SEO spend walks out the door. A site built for conversion fixes that without spending more on traffic. This guide covers exactly what your site must do,...
TL;DR: TikTok can generate brand awareness and leads for contractors, but it works differently than Google Ads or Meta — it creates demand instead of capturing it. Before spending a dollar, Houston-area contractors need to understand the audience fit, the content...