TL;DR: Most contractor websites convert only 2–4% of visitors into calls or form fills — meaning 96% of your ad and SEO spend walks out the door. A site built for conversion fixes that without spending more on traffic. This guide covers exactly what your site must do,...
TL;DR: TikTok can generate brand awareness and leads for contractors, but it works differently than Google Ads or Meta — it creates demand instead of capturing it. Before spending a dollar, Houston-area contractors need to understand the audience fit, the content...
TL;DR: YouTube ads let Houston-area contractors put video in front of homeowners before competitors do — at a lower cost per view than most paid search clicks. This guide covers ad formats, targeting, realistic budgets, and how video fits alongside your other digital...
TL;DR: Facebook and Instagram ads can generate solid leads for contractors — but only for the right trades, with the right budget, and the right setup. They work best as a demand-generation tool alongside Google Ads or Local Services Ads, not as a replacement. This...
TL;DR: Google Local Services Ads put your business above every other result on Google — above paid search ads, above the map pack, above organic listings — and you only pay when a qualified lead calls or messages you. The old Google Guaranteed badge no longer exists;...
TL;DR: Google Ads puts your roofing company in front of homeowners the moment they search for help — but roofing is one of the most expensive ad markets in home services. This guide covers how the platform works, what it costs in Greater Houston, and the campaign...